Executive roundtables
A practitioner moderates each 50-minute discussion, helping a small group work through a shared problem.
The center of the SummitThe fifth annual
Mindshare Summit
B2B eCommerce, Unfiltered
March 16-17, 2027 at Convene at Willis Tower, Chicago.Capped at 300 seats.Two days of moderated roundtables with peers, colleagues and experts.
Qualified practitioners only. This ticket is not available to solution providers.
Scroll
What attendees say
People keep coming back. Hear why.
“This is an event that I won't miss. I purposely block this out on my calendar so that I can be here.”
Jim LymanVP of eCommerce, Performance Foodservice
“What brought me to the Master B2B Mindshare Summit is the people. It's a small, tight-knit community and it's just a great space to ask questions. Really it’s about helping each other.”
Alexandra LloydeCommerce Manager, GME Supply
“This is a completely different event where the collective community and manufacturing and distribution come together for truly peer-led discussions.”
Caroline ErnstVP, eCommerce Solutions, Affiliated Distributors
“I highly recommend Master B2B to anyone who's serious about B2B marketing and eCommerce, because it is a true source of success.”
Marc VasquezDirector Digitization, Ideal Clamp Products
“Master B2B is exactly what it is. It's masters of business to business and eCommerce coming together and reflecting on what's changed over the past year, but also taking a look at the future.”
“Master B2B provides community. It provides a forum for practitioners to get together and be able to share ideas.”
“The folks that are here from these companies are true subject matter experts.”
Built for real conversations
Ways to connect with your peers.
Table Topic Connections
Meet peers with similar responsibilities in 15-minute rounds focused on the topics you choose.
The conversations you want to haveThe Summit Download
Discuss what you learned over the two days and decide which ideas to take back to your team.
Compare notes before you leaveYour hosts
Guidance from Andy Hoar and Brian Beck.
Andy and Brian advise B2B businesses throughout the year through their research, books and practitioner community. The Summit brings that community together to discuss the decisions eCommerce leaders are facing.
Andy Hoar
Co-Founder, Master B2BAndy runs Paradigm B2B and publishes the annual Paradigm B2B Combine, an independent evaluation of B2B commerce platforms. He is the author of Bot 2 Bot: The New Future of B2B Commerce. Previously, he was a vice president and principal analyst at Forrester, where he led B2B eCommerce research.
Brian Beck
Co-Founder, Master B2BBrian advises the world’s top manufacturers and distributors on digital growth and is the author of Billion Dollar B2B Ecommerce. His advice draws on seventeen years in C-level eCommerce roles at distributors and manufacturers.
The Friday 15
Fifteen minutes every Friday on what moved in B2B eCommerce that week.
Listen to the episodes ↗Master B2B Research
Reports on B2B eCommerce, based on practitioner surveys and conversations with the community.
Explore the research ↗Last year in photosPeer discussions at the 2026 Summit.
Who attends
Meet the leaders responsible for B2B eCommerce.
eCommerce and digital leaders at manufacturers, distributors, and brands with a pro channel.Executive only.
Sample of companies in the room last year
Registered for 2027
See more who’s comingSome of the leaders already registered.
Ann Holtzapple
VP of Digital Commerce
Middleby
Dan Heck
Chief Executive Officer
CDE Fasteners
Deanna Arndt
Enterprise Product Content Manager
Ace Hardware Corporation
Denise Foley
Executive Vice President of eCommerce
ULE Group
Elizabeth Bergan
Director, Digital Marketing & Marketing Operations
Zurn Elkay Water Solutions
Eric Rehl
Vice President - Digital Customer Experience, North America
Schneider Electric
Jamon Heller
General Manager
Traffic Safety Warehouse
Jason Mirandi
Director of eCommerce, Supplier Relations
Affiliated Distributors
Jeff Reichert
Director of eCommerce & Digital Marketing
Kimball Midwest
Jim Gould
Director, eCommerce
Performance Foodservice
Jim Lyman
VP of eCommerce and Customer Enablement
Performance Foodservice
Kelli Flaherty
Director, Digital and eCommerce
Sarnova
Registered? Make your card and tell your peers you’re going.
The advisory board
Meet the full advisory boardThe peers shaping your Summit.
Adam Wahrhaftig
Sr. Business Development Manager, eCommerce
PrimeSource Building Products
Adrienne Hartman
Executive Vice President of Marketing
J. J. Keller & Associates
Alissa Green
Director of Marketing
Labelmaster
Anam Makani
Digital Product & Operations
Copeland
Andy Goodfellow
SVP and Chief Technology Officer
Zoro
Betsy Reuteman
Director of eCommerce
NBF
Brennen Volbeda
Senior Director of Digital Experience & Strategy
PCNA
Brian Smith
Chief Digital Officer
Matheson Gas
Carlos Camacho
Sr. Manager IT, Global eCommerce Lead
Bausch + Lomb
Caroline Ernst
VP, eCommerce Solutions
Affiliated Distributors
Christina Chatfield
Head of Growth
Composites One
Dale Edman
VP of eCommerce and Shopper Marketing, North America
LIPTON Teas and Infusions
Members of the Summit advisory board. Board membership is separate from confirmed attendance.
The venue
Convene at Willis Tower, Chicago.
The Summit takes place at 233 South Wacker Drive in the Chicago Loop. Convene gives us more space for roundtables and places to meet between sessions.
Travel and nearby hotels
Sponsors
Learn more about sponsorship (opens in a new tab)Meet the leaders your solution could help.
Join transparent conversations with B2B eCommerce leaders about the problems they need to solve. Build honest connections by listening and contributing your experience.
Rates
Get your seat.
Compare approaches to your next B2B eCommerce decision with peers, colleagues and experts.
March 16-17, 2027
Convene at Willis Tower, Chicago
Qualified practitioners only
See current ticket prices in the registration form.
The advertised early-bird offer has ended. Check the registration form for current prices and ticket details.
This ticket is not available to solution providers. Explore sponsorship.