Who’s coming
See some of the B2B professionals joining us this year, meet the advisory board helping plan the Summit, and see which companies attended last year.
Registered for 2027
Some of the folks you’ll see at this year’s event.

Adrienne Hartman
Executive Vice President of Marketing
J. J. Keller & Associates
Alissa Green
Director of Marketing
Labelmaster
Andy Goodfellow
SVP and Chief Technology Officer
Zoro
Ann Holtzapple
VP of Digital Commerce
Middleby
Brennen Volbeda
Senior Director of Digital Experience & Strategy
PCNA
Dan Heck
Chief Executive Officer
CDE Fasteners
Deanna Arndt
Enterprise Product Content Manager
Ace Hardware Corporation
Denise Foley
Executive Vice President of eCommerce
ULE Group
Elizabeth Bergan
Director, Digital Marketing & Marketing Operations
Zurn Elkay Water Solutions
Eric Rehl
Vice President - Digital Customer Experience, North America
Schneider Electric
Jamon Heller
General Manager
Traffic Safety Warehouse
Jason Mirandi
Director of eCommerce, Supplier Relations
Affiliated Distributors
Jeff Reichert
Director of eCommerce & Digital Marketing
Kimball Midwest
Jim Gould
Director, eCommerce
Performance Foodservice
Jim Lyman
VP of eCommerce and Customer Enablement
Performance Foodservice
Kelli Flaherty
Director, Digital and eCommerce
Sarnova
Kevin Burnett
Digital Success Manager
Affiliated Distributors
Kevin Pearson
eCommerce Project Manager
UFPI
Kristy Kapsner
Director of IT
Kurz Industrial Solutions
Lisa Oliver
Director of eCommerce
Military Fasteners
Marc Vasquez
Global Technical Director of eCommerce
Ideal Clamp Products
Michael McCutcheon
Senior Director of Digital Business
Legrand
Neda Jevtic
Senior Manager, Ecommerce
Sonova
Patrick Lord
Senior Manager, B2B Solutions & Financial Services
Samsung
Robin Lieberman
President & Owner
MF Supply
Sean Cummings
Managing Director, Ecommerce & Digital
UFPI
Sean Donovan
Digital Channel Manager, Americas
MSA Safety
Silvija Papka
Director, Strategic Programs & Marketing
Snap-on
Stacy Hanks
Vice President, Global Digital Commerce
SureWerx USA
Trent Guyer
VP of Marketing and Digital Strategy
Grasshopper Mowers
Registered? Make your card and tell your peers you’re going.
The 2027 advisory board
These practitioners help shape the questions and roundtables.

Adam Wahrhaftig
Sr. Business Development Manager, eCommerce
PrimeSource Building Products
Adrienne Hartman
Executive Vice President of Marketing
J. J. Keller & Associates
Alissa Green
Director of Marketing
Labelmaster
Anam Makani
Digital Product & Operations
Copeland
Andy Goodfellow
SVP and Chief Technology Officer
Zoro
Betsy Reuteman
Director of eCommerce
NBF
Brennen Volbeda
Senior Director of Digital Experience & Strategy
PCNA
Brian Smith
Chief Digital Officer
Matheson Gas
Carlos Camacho
Sr. Manager IT, Global eCommerce Lead
Bausch + Lomb
Caroline Ernst
VP, eCommerce Solutions
Affiliated Distributors
Christina Chatfield
Head of Growth
Composites One
Dale Edman
VP of eCommerce and Shopper Marketing, North America
LIPTON Teas and Infusions
Dan Heck
Chief Executive Officer
CDE Fasteners
David Abell
CIO
Standard Textile
Deanna Arndt
Enterprise Product Content Manager
Ace Hardware Corporation
Denise Foley
Executive Vice President of eCommerce
ULE Group
Eric Rehl
Vice President - Digital Customer Experience, North America
Schneider Electric
Jeff Reichert
Director of eCommerce & Digital Marketing
Kimball Midwest
Jeremy Ott
Sr. Digital Integration Architect
Vallen
Jim Lyman
VP of eCommerce and Customer Enablement
Performance Foodservice
Jim Deere
Director, Digital Product Management
Imperial Supplies
Jim Gould
Director, eCommerce
Performance Foodservice
John Pehler
Executive Advisor
Master B2B
Kevin Pearson
eCommerce Project Manager
UFPI
Kimberlee Sinclair
Vice President, Digital Customer Experience
H.B. Fuller
Kristi Gloppen
Chief Client Officer
Authentic Brand
Kyle Gustafson
Executive Advisor
Master B2B
Ljubitza Frkovich
Gerente de Transformación Digital
Promelsa
Marc Vasquez
Global Technical Director of eCommerce
Ideal Clamp Products
Mark Manning
SVP of Digital Commerce & Sales Operations
Blanchard
Marta Dalton
Vice President of eCommerce
Watts Water Technologies
Michael McCutcheon
Senior Director of Digital Business
Legrand
Patrick Lord
Senior Manager, B2B Solutions & Financial Services
Samsung
Richard Enriquez
Director of Marketing & AI
White River
Rob Howl
VP, Digital Product & Experience
Master B2B
Robin Lieberman
President & Owner
MF Supply
Sean Donovan
Digital Channel Manager, Americas
MSA Safety
Stacy Hanks
Vice President, Global Digital Commerce
SureWerx USA
Tari Elkin
Web Strategy and Operations Manager
Restek
Tonia Coletta
Director of Digital
Metrie
Trent Guyer
VP of Marketing and Digital Strategy
Grasshopper Mowers


































